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Welcome to Earth Tab Business school. My name is Sara Willemson and I will be your preceptor for the course Recruitment and Talent Acquisition. Recruitment and Talent Acquisition is a specialized discipline within human resource management that focuses on identifying, attracting, engaging, and securing high-caliber individuals who can drive organizational success. While recruitment refers to the tactical, often short-term process of filling vacancies, talent acquisition encompasses a more strategic, long-term approach to workforce planning building a sustainable talent pipeline to meet current and future business needs. This course provides a deep, comprehensive, and practice-driven exploration of the theories, methodologies, and tools that underpin both domains. The course bridges academic frameworks, global HR best practices, and real-world application, equipping you with the knowledge to navigate increasingly competitive labor markets, leverage cutting-edge digital recruitment tools, and design processes that align talent strategy with overall business objectives. By the end of this course, you will be able to: Understand and differentiate between recruitment and talent acquisition as HR functions, including their scope, objectives, and impact on business performance. Analyze labor market dynamics and employer branding strategies to attract top talent in competitive and emerging markets. Design comprehensive recruitment processes that are fair, compliant, inclusive, and optimized for both efficiency and candidate experience. Utilize technology and data analytics in talent sourcing, screening, and hiring decision-making. Develop long-term talent pipelines through succession planning, proactive sourcing, and talent relationship management. Apply legal and ethical considerations in recruitment to ensure compliance with employment laws, anti-discrimination policies, and diversity, equity, and inclusion (DEI) initiatives. Measure recruitment effectiveness through key performance indicators (KPIs) and continuous process improvement. Strategic workforce planning Talent sourcing and headhunting Candidate assessment and evaluation Recruitment technology utilization Employer branding and digital marketing for talent Compliance, ethics, and diversity recruitment strategies Data-driven HR decision-making This course is suitable for: HR professionals aiming to advance into strategic recruitment roles Business owners and entrepreneurs seeking to improve hiring efficiency Talent acquisition specialists and recruitment consultants Workforce planners and organizational development managers Graduates aspiring to build careers in human resources The course combines academic theory with practical tools and techniques, delivered through: Expert-led lectures and discussions Case studies from multinational corporations and SMEs Practical exercises in candidate sourcing and screening Simulation of interview and assessment processes Analysis of recruitment metrics and dashboards You will be assessed through: Knowledge-based multiple-choice quizzes Group projects on employer branding and sourcing strategies Role-playing exercises for interviews and candidate negotiations A final strategic recruitment plan presentation Upon completion, you will be equipped to: Drive effective hiring campaigns Build resilient and diverse talent pipelines Leverage data and technology to improve hiring quality and speed Strategically position their organizations as employers of choice
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I look forward to congratulating you upon the completion of this course.
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