COURSE TITLE: EMAIL MARKETING AND AUTOMATION

Course Overview

Welcome to EarthTab Business School. My name is Taro Watanabe, and i will be your course preceptor for the course, Social Email Marketing and Automation.

Social Email Marketing and Automation is a powerful fusion of two interconnected digital marketing pillars:

1. Email Marketing: the strategic use of targeted, personalized, and permission-based emails to nurture relationships, generate leads, convert sales, and retain customers.
   
   

2. Automation: the application of technology, AI-driven tools, and workflow systems to streamline repetitive tasks, segment audiences, deliver personalized messages at scale, and measure performance with precision.
   
   

This course explores how businesses, entrepreneurs, and organizations can combine the human touch of email with the efficiency of automation to maximize engagement, drive conversions, and build long-lasting brand-customer relationships.

It goes far beyond basic “send an email” knowledge. Instead, it deeply dissects consumer psychology, content design, personalization at scale, segmentation strategy, compliance with global regulations, cross-channel integration (Facebook, Instagram, LinkedIn, Twitter, WhatsApp), and automation ecosystems (HubSpot, Mailchimp, ActiveCampaign, ConvertKit, Klaviyo, Zoho, Salesforce Marketing Cloud, etc.).

Why This Course is Important

• Digital marketing has shifted: while social media grabs attention, email marketing remains the highest ROI digital marketing channel (average ROI: $36–$42 per $1 spent).
  
  

• Automation scales personalization: no business can manually send emails to thousands of subscribers daily; automation makes this scalable, predictive, and data-driven.
  
  

• Integration with social media is the future: campaigns are no longer isolated. Email nurtures leads, while social media captures them. Together, they create a 360° marketing ecosystem.
  
  

• Consumer expectations are rising: modern users demand personalized, value-driven, real-time engagement. Businesses must evolve from “batch-and-blast” email campaigns to hyper-segmented, automated journeys.
  
  

Core Learning Objectives

By the end of this course, you will:

1. Understand the history, psychology, and future trends of email marketing in the digital ecosystem.
   
   

2. Master list-building strategies: organic, ethical, and compliant with GDPR/CCPA/NDPR.
   
   

3. Create irresistible email campaigns: subject lines, copywriting frameworks, design, and mobile-first layouts.
   
   

4. Develop advanced segmentation models: behavioral, demographic, psychographic, and intent-based.
   
   

5. Implement automation workflows: welcome series, abandoned cart recovery, re-engagement campaigns, onboarding sequences, upsell/cross-sell funnels, and loyalty-building drips.
   
   

6. Learn A/B testing and data-driven optimization: open rates, CTR, conversions, deliverability scores, and sender reputation management.
   
   

7. Integrate social media and email for cross-channel synergy: leveraging Facebook Lead Ads, Instagram stories, LinkedIn forms, Twitter automation, and retargeting pixels.
   
   

8. Explore AI and predictive analytics: personalization, send-time optimization, and behavior-triggered automation.
   
   

9. Address compliance, ethics, and trust-building in email marketing.
   
   

10. Gain hands-on proficiency with automation tools: Mailchimp, ActiveCampaign, ConvertKit, Klaviyo, HubSpot, and Salesforce.

Skills You Will Acquire

• Strategic thinking in digital marketing.
  
  

• Technical proficiency in automation tools.
  
  

• Creative mastery in copywriting and design.
  
  

• Analytical expertise in data-driven marketing.
  
  

• Compliance awareness in global data protection.
  
  

• Integration capability to unify social media + email into one seamless ecosystem.
  
  

 Target Audience

• Digital marketing professionals.
  
  

• Entrepreneurs & business owners.
  
  

• Content creators and influencers.
  
  

• Marketing students & researchers.
  
  

• Agencies offering full-stack marketing services.
  
  

• Corporate professionals seeking upskilling.
  
  

Why This Course is Different

Unlike traditional email marketing tutorials that only teach “how to send emails,” this course is:

• Deeply strategic: linking psychology, data, and consumer behavior.
  
  

• Highly practical: hands-on labs with real tools.
  
  

• Omnichannel focused: blending email with social media, content marketing, and paid ads.
  
  

• Future-driven: incorporating AI, predictive personalization, and automation trends.

 In short, this course equips you with the mindset, strategies, tools, and execution frameworks to run high-performing, automated, and socially integrated email campaigns that build lasting customer loyalty and generate exponential ROI.

I look forward to congratulating you upon completion of this course.